Shrinkflation 101: The Economics of Smaller Groceries

Shrinkflation 101: The Economics of Smaller Groceries

Grocery store shoppers notice something is wrong. Air-filled chip bags. Shrunken soup cans. Reduced detergent packages. Companies are downsizing their products without lowering prices, and consumer posts from Reddit to TikTok to the comments section of the New York Times are brimming with outrage over the trend, commonly known as “shrinkflation.” The practice is not…

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Biden Targets a New Economic Villain: Shrinkflation

Biden Targets a New Economic Villain: Shrinkflation

On Super Bowl Sunday, the White House released a short video in which a smiling President Biden, sitting next to a table filled with chips, cookies and sports drinks, criticized companies for reducing package sizes and portions of popular foods without led to a reduction price. “I’m tired of what they call shrinkflation,” Mr. Biden…

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