Shrinkflation 101: The Economics of Smaller Groceries
Grocery store shoppers notice something is wrong. Air-filled chip bags. Shrunken soup cans. Reduced detergent packages. Companies are downsizing their products without lowering prices, and consumer posts from Reddit to TikTok to the comments section of the New York Times are brimming with outrage over the trend, commonly known as “shrinkflation.” The practice is not…